The Webinar: Pricing for Profit

For the past few months, I have been working on an answer to the question, “How much do I charge?”  If you are unsure of how much to charge for portrait sessions or weddings, how to set prices to actually make a profit, or how to achieve your financial goals; this course is for you. We will virtually sit down and look at the numbers. And I will be honest with you, they’re not always pretty but together we’ll work to set you up for success. It’s ok to be scared. Pricing is the big scary monster that no one wants to talk or be honest about. Before I completed my own numbers, I was charging 30-40% less than I should have been to support my family. I don’t want anyone else to go through what I have, so I created this course to help others. I can’t promise a “get quick rich system”, but I can tell you so will walk away with knowledge. Knowledge to know how every discount, portrait session, or event leads to your economic success or failure. We all want to be the “full-time photographer”, but that comes at a cost. A very hefty one, so let’s talk the numbers and get going.

Course Description: Tomayia will walk you through step by step on how to price your portrait sessions and products and how to plan for success!

Learning Objective: Photographers will be able to:

  1. Review their household budget
  2. Create a spending plan for their household and budget needs
  3. Create a budget for their business expenses
  4. Determine their Cost of Doing Business
  5. Determine their annual sales goal
  6. Determine how many sessions/events are needed to meet their financial goals
  7. Create a Price Sheet that makes a profit for their business

During the one on one webinar we will:

Review your Household Budget

Identify your Business Expenses

Identify Your Cost of Doing Business,Set Financial Goals, and Determine how many sessions/events are needed to meet your financial goals

Set Your Financial Goal and Determine how many sessions/events are needed to meet your financial goals

Update your prices to reflect your financial goals.

What other’s are saying!

“As someone fairly new to the photography business, I often struggle with my pricing my products correctly. After taking the Pricing for Profit course with Tomayia I realized the importance of pricing correctly so that my business wouldn’t fail. I had to come to grips with the ways discounting was hurting my business. We got down to the nitty-gritty of exactly what I was bringing in and spending for my business, which helped in my personal life as well. Most importantly I learned exactly what I needed to charge in order to leave my current career and pursue photography full time.” J. M.

How much: $125 for a one-on-one

Register now:

  1. Lacey says:

    Happy New Year mate!I owe a lot of my blogging & community success in 2008 to you and the amazing input you’ve provided through this blog, the newsletter and your vlogs! Thanks again and again!I’m looking forward to reading your stuff, following your advice, disagreeing with you, arguing with you and raising the roof of our successful blogs!Cheers,David z08Cra2yKinux” Perry, aka CK

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